{"id":3893,"date":"2026-05-21T11:29:05","date_gmt":"2026-05-21T09:29:05","guid":{"rendered":"https:\/\/holacom.tel\/?p=3893"},"modified":"2026-06-08T12:37:21","modified_gmt":"2026-06-08T10:37:21","slug":"nova-normativa-sms-espanya","status":"publish","type":"post","link":"https:\/\/holacom.tel\/ca\/nueva-normativa-sms-espana\/","title":{"rendered":"Nova normativa SMS a Espanya: registre obligatori de remitents"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3893\" class=\"elementor elementor-3893\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d554e5b e-flex e-con-boxed e-con e-parent\" data-id=\"d554e5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c286f5 elementor-toc--minimized-on-mobile elementor-toc--content-ellipsis elementor-widget elementor-widget-table-of-contents\" data-id=\"8c286f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;slogan, telefono&quot;,&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;container&quot;:&quot;.post&quot;,&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-chevron-right\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8c286f5\" aria-expanded=\"true\" aria-label=\"Obre la taula de continguts\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8c286f5\" aria-expanded=\"true\" aria-label=\"Tanca la taula de continguts\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__8c286f5\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5429657 elementor-widget elementor-widget-text-editor\" data-id=\"5429657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Registro obligatorio de remitentes<\/h2><p>La CNMC ha puesto en marcha una nueva normativa que cambiar\u00e1 la forma en que las empresas env\u00edan SMS en Espa\u00f1a. <strong>El objetivo principal es reforzar la seguridad y combatir el fraude por suplantaci\u00f3n de identidad<\/strong>, conocido como <a href=\"https:\/\/www.infordisa.com\/soc\/glosario-definicion\/smishing\/\" target=\"_blank\" rel=\"noopener\"><em>smishing<\/em><\/a>.<\/p><p>Hasta ahora, cualquier empresa pod\u00eda enviar mensajes utilizando un nombre personalizado como remitente \u2014por ejemplo, el nombre de una marca, banco o comercio\u2014 sin demasiados controles. Esto facilitaba que ciberdelincuentes enviaran SMS fraudulentos haci\u00e9ndose pasar por empresas leg\u00edtimas.<\/p><p>Con la nueva regulaci\u00f3n, esto cambia por completo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5522ada elementor-widget elementor-widget-image\" data-id=\"5522ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"525\" src=\"https:\/\/holacom.tel\/wp-content\/uploads\/2026\/05\/Nueva-normativa-SMS-1024x538.jpg\" class=\"attachment-large size-large wp-image-3896\" alt=\"\" srcset=\"https:\/\/holacom.tel\/wp-content\/uploads\/2026\/05\/Nueva-normativa-SMS-1024x538.jpg 1024w, https:\/\/holacom.tel\/wp-content\/uploads\/2026\/05\/Nueva-normativa-SMS-300x158.jpg 300w, https:\/\/holacom.tel\/wp-content\/uploads\/2026\/05\/Nueva-normativa-SMS-768x403.jpg 768w, https:\/\/holacom.tel\/wp-content\/uploads\/2026\/05\/Nueva-normativa-SMS-18x9.jpg 18w, https:\/\/holacom.tel\/wp-content\/uploads\/2026\/05\/Nueva-normativa-SMS-650x341.jpg 650w, https:\/\/holacom.tel\/wp-content\/uploads\/2026\/05\/Nueva-normativa-SMS.jpg 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094231b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"094231b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa23ecc elementor-widget elementor-widget-text-editor\" data-id=\"aa23ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfQu\u00e9 es el Registro de Alias de la CNMC?<\/h2><p>La CNMC ha creado un registro oficial donde deber\u00e1n inscribirse todos los alias o nombres alfanum\u00e9ricos utilizados como remitente en mensajes SMS, MMS y RCS enviados a n\u00fameros espa\u00f1oles.<\/p><p>A partir de la entrada en vigor de esta normativa:<\/p><ul><li>Solo podr\u00e1n enviarse mensajes desde alias previamente registrados.<\/li><li>Los operadores bloquear\u00e1n autom\u00e1ticamente los SMS enviados desde remitentes no autorizados.<\/li><li>Ser\u00e1 necesario demostrar la titularidad o autorizaci\u00f3n de uso de la marca o nombre comercial utilizado como remitente.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fef8fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5fef8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92c858f elementor-widget elementor-widget-text-editor\" data-id=\"92c858f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfA qui\u00e9n afecta esta normativa?<\/h2><p>Esta medida afecta a cualquier empresa, entidad o proveedor que utilice SMS con remitente personalizado para comunicarse con clientes en Espa\u00f1a. Esto incluye:<\/p><ul><li>Empresas que env\u00edan notificaciones o campa\u00f1as SMS<\/li><li>Bancos y aseguradoras<\/li><li>E-commerce<\/li><li>Plataformas de marketing<\/li><li>Servicios de autenticaci\u00f3n y verificaci\u00f3n<\/li><li>Proveedores de mensajer\u00eda SMS<\/li><\/ul><p>Incluso las empresas extranjeras que env\u00eden mensajes a numeraci\u00f3n espa\u00f1ola deber\u00e1n cumplir con el registro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b1b92 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c7b1b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c1987 elementor-widget elementor-widget-text-editor\" data-id=\"a4c1987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfCu\u00e1ndo entra en vigor?<\/h2><p>La Circular 1\/2026 de la CNMC establece un calendario de adaptaci\u00f3n y pruebas, pero el bloqueo de mensajes con alias no registrados comenzar\u00e1 a aplicarse durante 2026.<\/p><p>Por ello, las empresas que utilizan SMS corporativos deber\u00edan revisar cuanto antes sus remitentes y coordinarse con su proveedor de comunicaciones para garantizar el cumplimiento de la normativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c644a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"98c644a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d111d3f elementor-widget elementor-widget-text-editor\" data-id=\"d111d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00bfD\u00f3nde consultar la normativa oficial?<\/h2><p>La informaci\u00f3n oficial sobre el Registro de Alias puede consultarse directamente en la CNMC:<\/p><ul><li><a href=\"https:\/\/www.cnmc.es\/sectores-que-regulamos\/telecomunicaciones\/registro-alias\" target=\"_blank\" rel=\"noopener\">Registro de Alias de la CNMC<\/a><\/li><li><a href=\"https:\/\/www.boe.es\/buscar\/act.php?id=BOE-A-2026-7043\" target=\"_blank\" rel=\"noopener\">Circular 1\/2026 publicada en el BOE<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b154f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"18b154f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df17e29 elementor-widget elementor-widget-text-editor\" data-id=\"df17e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Holacom Telecom, comunicaciones empresariales seguras<\/h2><p>En Holacom Telecom ayudamos a las empresas a adaptar sus comunicaciones a las nuevas normativas y a mantener un canal SMS profesional, fiable y seguro. Como operadora especializada en servicios para empresas, ofrecemos soluciones de telefon\u00eda, conectividad y mensajer\u00eda corporativa preparadas para los nuevos requisitos del mercado.<\/p><p>Si quieres estar al d\u00eda de alertas, riesgos y buenas pr\u00e1cticas, puedes consultar el portal de ciberseguridad \ud83d\udc49 <a href=\"https:\/\/soc.infordisa.com\" target=\"_blank\" rel=\"noopener\">SOC.infordisa.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La CNMC ha posat en marxa una nova normativa que canviar\u00e0 la manera com les empreses envien SMS a Espanya.<\/p>","protected":false},"author":1,"featured_media":3896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<title>Nueva normativa SMS en Espa\u00f1a: registro obligatorio de remitentes - 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